“Sell in May and Go Away” is an old stock market adage. Historically, the Stock Market tends to perform better from Halloween to May Day than the other six summer months. It is hence called Halloween Indicator as well.
Tomorrow is Halloween 2020. Should I start buying? Let’s look at the Dow Jones Industrial Average.
We had the COVID crash this year but looks like the DJIA index is slowly recovering…but with COVID second wave and the US Presidential Election, I think I’ll just use the very useful meaningless phrases like “I’m cautiously optimistic” or “Take a Wait and See Approach”. Don’t I sound smart without really saying anything? I think by just copying and pasting the chart above (from google), I misled you. Happy Halloween!
For more meaningless but useful phrases, check out Business Insider’s article: 14 Meaningless Phrases That Will Make You Sound Like A Stock-Market Wizard.
Did you know funny cartoons increase engagement with your readers? The cartoon used in this article is on sale at my store.
Have you noticed each price of Apple’s products end with a 9? That is not a coincidence. It’s a type of psychological pricing, often called ‘charm pricing’. The last digit of the price ends in 9, 99, or 95. For example, $5 and $4.99 are almost identical prices, but your brain processes them differently. To your brain, $4.99 is much cheaper than $5 – it is processed as $4 instead of $5.
In fact, the effect is even more increased when the 0.99 part is displayed n smaller font.
There are other psychological ways to influence your customers. A good read is Robert Cialdini’s book, Influence.
Constipated? Here are some top causes and remedies for each one.
1. Travelling/Out of Your Routine
You are on the go. You don’t have the luxury to wait until your bowel movement.
Remedy: Make a “break day”. For a day (perhaps mid vacation) make sure you schedule a relaxing morning (prime time for bowel movement) to push it out.