Stock Market and the US Election Uncertainty Business

Election Uncertainty 2020 and Stock Market

It’s November 4th and there’s still no clear winner for the US Presidential Race. Meanwhile different tweets say stock market is up or down whenever there’s a positive or negative outlook for either Trump or Biden. Whether the observation is up or down, it all depends on who the twitter user is supporting.

This cartoon without the caption is available at my store.

Sell in May and Go Away (Halloween Indicator) Cartoon Blog

Sell in May and Go Away

“Sell in May and Go Away” is an old stock market adage. Historically, the Stock Market tends to perform better from Halloween to May Day than the other six summer months. It is hence called Halloween Indicator as well.

Tomorrow is Halloween 2020. Should I start buying? Let’s look at the Dow Jones Industrial Average.

We had the COVID crash this year but looks like the DJIA index is slowly recovering…but with COVID second wave and the US Presidential Election, I think I’ll just use the very useful meaningless phrases like “I’m cautiously optimistic” or “Take a Wait and See Approach”. Don’t I sound smart without really saying anything? I think by just copying and pasting the chart above (from google), I misled you. Happy Halloween!

For more meaningless but useful phrases, check out Business Insider’s article: 14 Meaningless Phrases That Will Make You Sound Like A Stock-Market Wizard.

Did you know funny cartoons increase engagement with your readers? The cartoon used in this article is on sale at my store.

Charm pricing small font size Blog

Psychological Pricing

Have you noticed each price of Apple’s products end with a 9? That is not a coincidence. It’s a type of psychological pricing, often called ‘charm pricing’. The last digit of the price ends in 9, 99, or 95. For example, $5 and $4.99 are almost identical prices, but your brain processes them differently. To your brain, $4.99 is much cheaper than $5 – it is processed as $4 instead of $5.

In fact, the effect is even more increased when the 0.99 part is displayed n smaller font.

Charm pricing small font size
The effect of charm pricing is even more increased when the .99 part is in a smaller size.

There are other psychological ways to influence your customers. A good read is Robert Cialdini’s book, Influence.

If you like my above cartoons on Psychological Pricing, you can purchase them from my store. Templates to add your own captions are available too.


Ambiguity Effect Cartoon

Ambiguity Effect is a cognitive bias. It took me a while to figure out that the probability of getting a yellow (or black) ball is 1/3, so I decided to draw this cartoon so that I don’t forget. But if a Black Swan prepped the box I don’t think it will be 1/3 chance.

In business, if you’d like your customer to go with one option but not the other, give more information to the one you’re trying to sell and not much info for the other one.

The last box is available for download from My Store.