Charm pricing small font size Blog

Psychological Pricing

Have you noticed each price of Apple’s products end with a 9? That is not a coincidence. It’s a type of psychological pricing, often called ‘charm pricing’. The last digit of the price ends in 9, 99, or 95. For example, $5 and $4.99 are almost identical prices, but your brain processes them differently. To your brain, $4.99 is much cheaper than $5 – it is processed as $4 instead of $5.

In fact, the effect is even more increased when the 0.99 part is displayed n smaller font.

Charm pricing small font size
The effect of charm pricing is even more increased when the .99 part is in a smaller size.

There are other psychological ways to influence your customers. A good read is Robert Cialdini’s book, Influence.

If you like my above cartoons on Psychological Pricing, you can purchase them from my store. Templates to add your own captions are available too.

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